Problems with office chairs
Dec 12, 2023
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At present, the problems existing in domestic office chairs include: lack of scientific marketing strategy. This is specifically reflected in the lack of long-term, stable and scientific strategic guidance on marketing issues such as marketing, marketing, channel management, logistics and distribution, after-sales service, and manufacturer relations.
Phenomenon 1: There are many brands, disorderly market competition, obvious regional characteristics, etc.
Phenomenon 2: Low-end production has become the production base of foreign companies.
Phenomenon 3: Design capabilities are generally low, and most can only rely on plagiarism.
Phenomenon 4: Counterfeit and inferior products impact the market environment.
Phenomenon 5: Environmentally friendly chairs are not developed enough.
Many manufacturers produce immature technologies.
At present, there are only a few professional office chair manufacturers in China with independent design, development, and production capabilities.
Ergonomics, quality, environmental protection, and material innovation will be urgent needs for domestic furniture to be strengthened.
